The widget below draws data from the corresponding course on the Discover Uni website, which is compiled from national surveys and data collected from universities and colleges. If a course is taught both full-time and part-time, information for each mode of study will be displayed here. Attainment of marketing planning, innovation and creative enterprises within Music/Media Industry contexts. Students will critically evaluate business market positioning, examine best sources of reliable research information concerning new types of business customers and end users, and examine tactical alliances in music services and media markets. To encourage student confidence in the use of appropriate research, analytical, discursive skills in business contexts. To understand how changing environmental realities may affect business practice.
Drawing a direct line between academic research and industry practices, the module also encourages you to develop independent analytical skills and to consider how critical thinking can instigate sectoral changes across music and … Read More