Small Business Solutions

It may be that a mixture of a few of these options works out best, especially if your focus is on volume of sales in a short time. Depending on your long-term goals, it’s worth checking out each option in detail. This means that each time someone clicks on your Google Shopping ad, you pay a small charge (anything from £0.50 and above). This is an attractive price but doesn’t guarantee a sale, of course. Google Shopping piggybacks on the success of the search function This isn’t a shop as such but piggybacks off of your own website. Displaying your products across the largest search engine in the world?

To increase efficiency and productivity – if you have a large company or even multiple premises, you will need a good signage strategy to ensure that employees can navigate their way around easily. Signs are a massive part of everyday life, from instructional and directional signs to labelling, warning, and informational signs. In order for a business to run effectively, they would need a solid signage strategy. To comply with health and safety regulations – every business needs to have performed a risk assessment and implemented the necessary prevention measures. Slips, trips, and falls are the most common type of accident in a work environment, so anti-slip materials are the best solution to ensure the safety of all employees and visitors. Anti-slip materials can be applied temporarily or long-term on a floor service to minimise accidents in the workplace.

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— Think about the colours, images, font, and design of your branding and how it’s applied to your website and social media channels. As well as helping to build authenticity, a good product should resonate with customers in a way that makes them feel included. If you don’t already have a product in mind, choosing one that’s not already popular or competitive can be difficult. Here are some steps you can take to find that star item with lots of potential. Commoditised products are everyday, popular items that are consistently in high demand.

  • Alibaba is a marketplace for Chinese suppliers and factories, where you can browse listings for finished goods or raw materials.
  • We can connect businesses with funding, help you get ‘lender-ready’ and advise you how on to manage cash flow, taxes and more.
  • For this reason, many companies prefer to follow in the footsteps of an innovative pioneer, improving an existing product and releasing their own version.
  • To learn more about finding an eCommerce platform that’s right for your business, take a look at our handy guide.

Understanding the product life cycle allows you to keep reinventing and innovating with an existing product to reinvigorate demand and elongate the product’s market life. They can vary one brand in terms of price and performance – think about a range of cars. On the other hand, they can keep the price point roughly the same but just vary other aspects such as the product’s colour, flavour or size.


Now you’re ready to get the word out about your exciting new product. Offering customers the chance to pre-order the item can be a nice way to build up sales while your product is still in the works. Or you could consider a small-scale launch event to create a buzz around your business. Another way to gauge demand is to try to start selling your product before it goes into production.