Storytelling in Business, Marketing & Advertising

This featured the world’s first café that accepts exercise as payment. The campaign was designed to encourage office workers to step away from their desks and get active during the day. A six-minute micro workout is completed in exchange for a complimentary healthy lunch. Follow Twitter profiles and like/retweet posts that are relevant to your business and customers’ agenda. Daisy Park – a gift and homeware shop in Devon – does this really well. They also produce some informal behind-the-scenes content for their 10k followers.

  • Please read the entry requirements for your country– and you’re welcome to contact our admissions team if you have questions.
  • Otherwise display advertising is concerned with image-building and creating awareness.
  • We can then be sure of the target audience for your messages and create compelling messages about your products and services for those audiences.
  • “The ability to target fans of specific TV shows who are a certain age and live within a certain radius of us is an incredibly efficient way of reaching potential customers,” says David Middleton of Escape Room business, Bewilder Box.
  • AIDA stands for thevery strict and reliable sequenceof steps that your customers experience when buying something, especially for the first time.
  • Simon Dolan started his working life at the age of 12, at which time he was paid 5 a day….

If necessary start with a single page, and allow it to increase in size if you see positive reasons for doing so. Start by piloting just a few copies, perhaps just a few hundred, and increase the distribution as you refine it. Invite contributions from your readers; a section for readers’ messages – ‘letters’ or ‘letterbox’ or ‘mailbox’ – is a good way to fill space and make the readers feel more involved. This could include feedback/comments about format and content of the newsletter itself, which will help to convince you how and whether to continue publishing future issues. The circulation/distribution of newsletters almost always requires a list of some sort, therefore producing and circulating a newsletter generally entails building a database of recipients , which is useful for many other purposes. Any staff member who talks to the media about a serious issue (involving your business/organisation) without proper training and briefing is liable to make matters worse, whether the original story is good or bad.

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With information and sound advice, living up to your legal responsibilities to safeguard your employees, customers and visitors need not be difficult or costly. If it’s your first campaign, reduce your risks by seeking advice from other people in your industry and finding out what works for them. You should get guidance on readership and audience figures before deciding to advertise nationally. Most people listen to the radio for music or comment – often while doing other things – and so your advert will rely on repetition to have any effect. You could consider sponsoring certain features, such as the weather or travel news to make your adverts stand out.

The evolution of our digital landscape has transformed the way media reaches audiences, the way brands engage with clients and the way businesses serve their customers. Digital advertising targets buyers searching for your products or services with accuracy. It’s a flexible, measurable communications method which will suit most budgets. Gain an understanding of the marketing hutchisonandmaul.com research process and further develop knowledge and skills in planning and implementing marketing research projects. Study the tools and techniques available to marketers within the `P’ section of the marketing mix. You will focus on marketing communications and how different organisations use communications tools in an increasingly complex and dynamic marketing environment.

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The objective of both marketing and advertising is to inform consumers about products and services with the shared aim of driving consumers to make a purchase. It’s a common mistake to use the terms marketing and advertising interchangeably, but they’re not synonyms. Advertising is just one element of the wider marketing function. We’ve all seen big brands using social media effectively, but these platforms have lots of potential for small businesses too. Here’s how to get ahead of your competition by using social media advertising.