Lil Nas X’s successful social media presence and curated private brand (that yee-haw aesthetic) also drives the success of “Old Town Road.” The music initially jumped onto the charts in March by going viral on TikTok. In the Internet age, virality can outline a song’s success on the charts and beyond. One of the first actually viral, come-from-nothing-to-one thing songs to top the charts was the “Harlem Shake” in 2013 (oh, yeah, forgot about that, did you?). At the time, it was the primary song to hit No. 1 by an artist who was primarily unknown beforehand (it’s by Baauer, who hasn’t been on any U.S. charts since), assisted by a new formulation from Billboard that factored YouTube performs into chart positions. hat a fantastic top 10 singles from the Official Charts Company.
A main solo artist at No 1, an excellent British group at No 2, Radio 2 favourites … Read More