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If you were misled or pressured into buying something you didnt want

Small businesses or start-up businesses might need to successfully market their offering to convince people to purchase. For more help on how to promote your business, take a look at our guides to search engine marketing and advertising. Once you understand what customers are looking for, show the benefits they will get from buying your product or service. Selling face-to-face is best for high-value sales and for complex products or services that require demonstration or explanation. The starting point is to find out about the customer and their needs.

  • As a company, you should research what issues an audience group is facing so you can develop a solution for that problem and market it to those who will find it useful.
  • Getting familiar with virtual event platforms like Hopin, Cvent, or Whova can help arm you with the know-how to successfully win over your first customers.
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