Having developed these nuanced Customer Portraits, OEMs and other stakeholders can drill down into the observations to draw conclusions about who is likely to buy what. This will highlight segments to prioritise and where marketing and proposition development budgets can be deployed most effectively. In the past year, purpose has continued rising to the top of the corporate agenda, with an increasing number of companies seeking to differentiate themselves by acting as a force for positive change.
This lighting trend opens up completely new horizons in the design and performance of headlights. Coupled with data from circa 450,000 trade car listings every day, as well as additional retailer forecourts and website data , ensuring the Index is an accurate reflection of the live retail market. The combustion engine, which was for decades at the heart of the German automobile industry in particular, will become obsolete. Traditional manufacturers and suppliers will … Read More