The World Health Organization estimates that 253 million people worldwide suffer from visual impairment, of whom about 36 million are completely blind, and about 217 million suffer from moderate to severe visual impairment (Bourne et al., 2017). As of 2016, there are ~17 million visually impaired people in China , and this figure is growing at a rate of about 450,000 individuals per year . A survey conducted in China shows that more than 60% of disabled people have a strong desire to travel, and the proportion of disabled people who have a desire to travel is increasing . To promote eurotopian.com tourism development targeting the visually impaired, it is important to gain their perspectives on the types of tourism experiences they prefer including appropriate supporting factors. There is a dearth of relevant tourism literature focusing on visually impaired people and their tourism related needs, and any barriers they face when accessing tourism experiences. Thus, there are significant benefits in considering the experiences of visually impaired individuals to build a theoretical model which identifies the factors influencing the tourism behavior of visually impaired people.
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This is a gap this study is attempting to fill by identifying the factors affecting the leisure tourism behavior of visually impaired individuals and by proposing a theoretical framework based on the identified factors. For example, individuals with stronger health and enjoyment motives, are more likely to participate in leisure activities. Research from a socio-economic perspective pays attention to people’s external characteristics such as economic income, occupation category, age group, family structure, gender, marital status and so on. Jiang et al. found that children in a family affect the frequency and type of leisure activities. Finally, to ensure the quality of the coding process and interpretation, the coded results were checked by both the research members and the interviewees .
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Yet, lately, people seem to find meaningful holiday experiences by combining those two elements. When one goes on a business trip, it is not uncommon for them to also seek leisure in the place they are visiting. Oftentimes, both of those things are located in the same place or in a nearby area. Our NPD team work year round to create bespoke and innovative products specifically for the UK and global travel market. Generating the latest trends and new taste sensations, to provide customers with appetising products when they are travelling.
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Five of the six identified factors outlined in Figure 1 will also influence the leisure tourism behavior of sighted tourists except for the need of a barrier-free environment and its accessibility dimensions. However, a closer look at the specific factors and their various concepts reveals significant differences between visually impaired travelers and sighted travelers. Compared with sighted travelers, the factor most likely to affect the leisure tourism behavior of the visually impaired is their reliance on other senses such as hearing, touch, taste and smell.